We were told recently that part of Marks & Spencer’s poor performance in the past year was problems with its website. I went on it a couple of months ago looking for cheap t-shirts or similar tops. I found what I wanted – but when I tried to buy them I was told they were out of stock. That doesn’t encourage you to return. Bon Marche, on the other hand, was a quick and straightforward way of shopping.
It’s obvious that if you’re shopping online you want as easy an experience as possible. Whatever else I think of Tesco, their Tesco.com website is quick and simple to use. I would have said the same about Holland & Barrett until today. I use H&B because they’re the only source of something I depend on. Until today I could order quite easily without having to register. Now I have to register; and the website, although whizzy and colourful, has major flaws, which someone should have spotted. I managed to put my order in, but it was a bit of a struggle.
I shop online because I have to. Many more people are doing the same because it’s easier than trudging round the shops. The companies which get their websites right will make the profits.
I Wish to Complain 